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Social Media Marketing

Social Media Management & Content Production

Your digital presence planned, produced, published and reported on — so the back office and the public-facing brand sit with one partner instead of two.

Most businesses do not have a content problem. They have a consistency problem — three good weeks, then a busy month, then an account that has not posted since.

GIYA Global runs the whole cycle so consistency is not a question of whether someone found time. Planning, production, scheduling, community replies and reporting, on a calendar agreed in advance. You see what is going out before it goes out, and you get the numbers afterwards.

The production side is in-house: graphics and carousels, short-form video and reel editing, photo retouching and colour correction, plus the captions. That matters because the alternative — briefing a separate agency for creative while someone internal handles posting — is where tone drifts and deadlines slip.

It also sits next to the rest of what we do. If we are already running your back office or your website, the content team is working from the same understanding of your business rather than from a brand deck. One partner covering both the back office and the public-facing brand is the point of this service.

What is included

Everything this service covers.

Scoped to what your operation actually needs — you are not paying for a bundle you will never use.

01

Content planning & calendars

A posting calendar built against your actual business rhythm — launches, seasons, promotions — approved in advance rather than assembled the night before.

  • Monthly content calendars
  • Campaign and promotion planning
  • Platform-specific adaptation
  • Approval workflow before publishing
  • Content pillars and themes
02

Graphics & branded templates

Static posts, carousels and story sets produced to a consistent visual system, with reusable templates so the look holds even at volume.

  • Feed graphics and carousels
  • Story and highlight sets
  • Reusable branded templates
  • Promotional and announcement assets
  • Print-adjacent assets where needed
03

Short-form video & reels

Reels, shorts and clips edited, captioned and formatted per platform, from footage you supply or simple assets we build.

  • Reel and short-form editing
  • Captioning and subtitles
  • Hooks and pacing for retention
  • Platform-correct formatting
  • Thumbnail and cover frames
04

Scheduled posting & publishing

Posts scheduled and published on the agreed cadence, with someone accountable for the calendar rather than whoever remembers.

  • Multi-platform scheduling
  • Publishing on an agreed cadence
  • Hashtag and caption writing
  • Link and tracking hygiene
  • Posting-failure monitoring
05

Community management & outreach

Comments and messages answered in your voice, with anything that should reach you escalated rather than answered on guesswork.

  • Comment and DM responses
  • Enquiry routing and escalation
  • Proactive audience outreach
  • Review and feedback monitoring
  • Response templates for recurring questions
06

Reporting & performance

What actually moved, in plain numbers — reach, engagement and follower change against the content that produced it.

  • Monthly performance reporting
  • Content-level engagement breakdown
  • Audience growth tracking
  • What-to-repeat recommendations
  • Website and traffic correlation
Who this is for

Where it fits best.

Local service businesses

Cafes, clinics and shops that need a steady presence without hiring a full-time social manager.

Healthcare practices

Providers who need a consistent, appropriate public presence and have no appetite for managing it internally.

E-commerce brands

Stores where content, promotions and the ordering experience all need to say the same thing.

Founder-led companies

Owners who know what their brand sounds like but have no hours left to produce it.

How we run it

The same six steps, applied here.

Our six-step method does not change between services. What changes is what each step looks at.

01

Assess

We look at what you have posted, what performed, and what your audience actually responds to — before proposing a calendar.

02

Document

Content pillars, tone rules, approval steps and platform specifics written down, so output does not depend on who is producing it.

03

Analyze

Which posts earned attention and which were filler. Where the drop-off is. What your competitors are doing that you are not.

04

Improve

The calendar is rebuilt around what works, with templates that make the good version the fast version to produce.

05

Monitor

Monthly reporting on reach, engagement and growth, with recommendations tied to specific content rather than vague advice.

06

Comply

Claims reviewed before publishing, platform policy respected, and anything regulated routed past you first.

What you get

Deliverables, not just hours.

Every engagement leaves behind documentation your team keeps — whether or not you continue with us.

Questions

Frequently asked.

Which platforms do you manage?

The ones your audience actually uses. In practice that is most often Facebook and Instagram, with TikTok, LinkedIn, YouTube Shorts and Google Business Profile added where they fit the business.

We would rather run two platforms properly than five badly, and we will say during scoping if a platform you have asked for is unlikely to repay the effort for your audience.

How many posts do we get per month?

Volume is set during scoping against what your business actually needs, not sold as a fixed count. A cafe posting daily and a clinic posting twice a week are both correct for their situation.

What is fixed is that the calendar is agreed in advance and published on, so you know what is coming and when.

Do you write the captions, or do we?

We write them, and you approve them. Part of onboarding is building a tone guide from your existing material and your corrections, so the captions sound like your business rather than like a marketing agency.

When you edit a draft, that edit goes back into the guide. The voice gets more accurate over the first couple of months rather than staying generic.

Do you run paid ads?

We handle campaign setup, creative and reporting. Ad spend is paid directly by you to the platform rather than passing through us, so you keep full visibility of what is being spent and can stop it at any time.

That also means you own the ad account and the audience data in it — not us.

Who owns the content you produce?

You do. Finished assets, templates and source files are yours, including after the engagement ends. We do not hold your creative hostage to a retainer.

What do you need from us to get started?

Access to the accounts, whatever brand material you already have, and a point of contact who can approve a calendar. For video, we need footage or product access — we will tell you specifically what during scoping.

If you have no brand material at all, we build the visual system as part of onboarding rather than treating it as a blocker.

How do revisions work?

Drafts go to you ahead of the publish date with time to respond. Revisions within the agreed scope are part of the service, not billed per round.

What we flag during scoping is the approval turnaround we need from you. A calendar only holds if drafts come back in time to publish.

Keep reading

Where to next.

Get in touch

Better operation starts here.

Tell us what's slipping — a medical program, a back office, a content calendar or a support queue — and we'll show you how GIYA Global would hold it together.

info@giyaglobal.com