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Customer Service

Outsourced Customer Service & Support Teams

Front-line teams that protect the customer relationship — staffed, coached and measured, with escalation paths that resolve inside SLA instead of stalling.

Customer service is where every other process in the business finally shows itself. A support queue full of the same question twice a day is not a staffing problem — it is a signal from somewhere upstream.

We staff the front line, and we read it. Inbound and outbound voice, email, chat and tickets, order lifecycle work including returns and refunds, and escalation handling for the cases that do not fit a script. Agents are coached against a defined quality standard rather than a vague instruction to be helpful.

The escalation design is the part most operations get wrong. A queue stalls not because nobody cared but because nobody owned the next step. So every escalation path we build names an owner, a trigger and a time limit — and the cases that keep escalating get reported back as a pattern, not filed as individual incidents.

Our founder spent years as the single point of contact between U.S. client stakeholders and delivery teams across healthcare, insurance, luxury e-commerce and retail, and redesigned escalation protocols for claim denials, coverage disputes and documentation gaps. Resolution times fell because ownership got specific, not because more people were added.

What is included

Everything this service covers.

Scoped to what your operation actually needs — you are not paying for a bundle you will never use.

01

Inbound & outbound voice

Calls answered and placed by agents working your scripts, your tone and your escalation rules, with documentation written while the call is fresh.

  • Inbound call handling
  • Outbound follow-up and callbacks
  • Appointment and order confirmation
  • Call documentation to your CRM
  • Escalation under defined triggers
02

Email, chat & ticket handling

Queues worked to a defined standard with response and resolution targets, not cleared by whoever has a spare moment.

  • Email queue management
  • Live chat coverage
  • Ticket triage and routing
  • Macro and template development
  • First-response and resolution targets
03

Order lifecycle, returns & refunds

Orders owned from placement to delivery or resolution, including the awkward middle where something has gone wrong.

  • Order status and tracking enquiries
  • Returns and exchange processing
  • Refund handling to your policy
  • Shipping and fulfilment follow-up
  • Platform administration (Shopify and similar)
04

Escalation & dispute resolution

Paths designed so a hard case moves rather than sits, with every escalation carrying an owner, a trigger and a time limit.

  • Escalation matrix design
  • Dispute and complaint handling
  • Root-cause reporting on repeat escalations
  • Stakeholder communication
  • Resolution tracking to closure
05

CRM & helpdesk administration

Your support platform kept clean — accurate records, working automations and reporting you can actually read.

  • CRM record hygiene
  • Helpdesk configuration support
  • Automation and routing rules
  • Knowledge base maintenance
  • Reporting setup
06

Quality assurance & coaching

Interactions audited against a written standard, with coaching where the agent produces the action plan rather than receiving a lecture.

  • Interaction audits against a rubric
  • CSAT, SLA and TAT tracking
  • Behaviour-based coaching sessions
  • Error and rework tracking
  • Trend reporting to leadership
Who this is for

Where it fits best.

E-commerce brands

Stores where order questions, returns and shipping issues arrive faster than a small team can absorb.

Healthcare suppliers

DME and supply businesses handling patient and provider enquiries alongside insurance questions.

Service businesses

Companies where a missed call is a missed booking and the phone cannot go unanswered.

Seasonal operations

Businesses with a predictable spike that does not justify permanent headcount.

How we run it

The same six steps, applied here.

Our six-step method does not change between services. What changes is what each step looks at.

01

Assess

We work the queue ourselves before changing it — volume, contact reasons, where cases stall and what customers actually ask.

02

Document

Scripts, tone rules, policy boundaries, escalation triggers and quality standards written into one place.

03

Analyze

Which contact reasons repeat, and what upstream process is generating them. Where the queue stalls and why.

04

Improve

Macros, routing and escalation paths rebuilt so the correct response is also the quickest one to send.

05

Monitor

Interaction audits, CSAT and SLA tracking, and coaching so quality holds as volume changes.

06

Comply

Policy boundaries respected, customer data handled on a need-to-know basis, and regulated topics routed to you.

What you get

Deliverables, not just hours.

Every engagement leaves behind documentation your team keeps — whether or not you continue with us.

Questions

Frequently asked.

Which channels can you cover?

Voice (inbound and outbound), email, live chat and ticketing. Social media comments and DMs can be covered either here or under our social media service — we will suggest which fits based on whether the volume is support or community.

What hours and time zones do you cover?

U.S. business hours as standard, with coverage scoped to the hours your customers actually contact you. Our team works your time zone, and staggered coverage across two zones is a normal arrangement rather than an exception.

Extended or weekend coverage is possible and is scoped during onboarding, with rosters documented so coverage does not depend on goodwill.

Is there a minimum number of agents?

No fixed block. Scope is set against your actual volume, and part of assessment is working the queue ourselves so the recommendation is based on measured contact volume rather than your estimate of it.

If your volume does not yet justify dedicated support, we will say so rather than selling you seats.

Which helpdesk and CRM platforms do you work in?

Yours. Our team has worked in Gorgias, HubSpot, Zendesk-style platforms, Shopify order management and bespoke case management systems, and we work at the permission level you provision.

If the platform is unfamiliar, learning it is part of onboarding rather than billed project work.

How do you measure quality?

Against a written rubric agreed during documentation, audited on a sample of real interactions. Alongside that we track CSAT, first-response and resolution times, SLA adherence and rework.

Coaching is behaviour-based and the agent produces the action plan — which in our experience is the difference between a coaching session that changes something and one that is simply recorded.

How are escalations handled?

Under a matrix built during documentation: each escalation type has a trigger, an owner and a time limit. Nothing escalates to “someone will look at it”.

Repeat escalations are reported as a pattern with a root cause, because an escalation that keeps recurring is usually a process defect rather than a difficult customer.

How long does ramp-up take?

It depends on product complexity and how much of your policy is already written. Simple order-support queues ramp quickly; regulated or technical products take longer and we will give you a realistic timeline during scoping.

We would rather quote a slower honest ramp than put an under-prepared agent in front of your customers.

Keep reading

Where to next.

Get in touch

Better operation starts here.

Tell us what's slipping — a medical program, a back office, a content calendar or a support queue — and we'll show you how GIYA Global would hold it together.

info@giyaglobal.com